Powerful Ways to Organically Grow Your Social Media Following
Powerful Ways to Organically Grow Your Social Media Following
Why Social Media Still Matters
The typical internet user now spends roughly 2 hours and 24 minutes per day scrolling, watching, and interacting on social platforms, and 64.7% of the world’s population—5.31 billion people—are active on social media. For real estate professionals, that’s a massive digital Main Street.
The National Association of REALTORS® 2024 Technology Survey found that social media generated the highest-quality leads for 52% of real estate businesses, outperforming CRMs, MLSs, and paid ads. If social media isn’t already a key part of your toolkit, you’re leaving business on the table.
Whether you’re building from scratch or looking to accelerate growth, the strategies below will help you increase both the size and quality of your audience in 2025.
Prioritize Your Networks
Time is a scarce resource, so go where your clients actually spend their attention. The four most-used networks in 2025 are:
- Facebook – 3.07 billion monthly active users
- YouTube – ads reach 2.54 billion users
- Instagram – 2 billion monthly active users
- TikTok – ads reach 1.84 billion adults
(Source: DataReportal Digital 2025)
Pick One or Two Platforms That Aligns With Your Market:
Don’t spread yourself too thin—master one channel before adding another.
Optimize Your Profiles & Bios
- Make the first 150 characters count. Explain who you serve, where you operate, and why you’re different.
- Add a clear call to action. Point people to a specific landing page (e.g., a buyer or seller guide) rather than a generic homepage.
- Use searchable keywords. Phrases like “Denver buyer agent,” “Westchester luxury realtor,” or “South Florida waterfront homes” help both social and Google search engines surface your profile.
- Keep branding consistent. Use the same headshot, color palette, and tagline across platforms so strangers instantly recognize you.
Create a Content Calendar & Stay Consistent
Algorithms reward reliability. Map out 30 days of posts at a time:
- Batch ideas. List common buyer questions, market stats, neighborhood spotlights, client testimonials, and behind-the-scenes moments.
- Slot formats. Mix Reels/Shorts (vertical video), single-image posts, carousels, Stories, and live broadcasts.
- Schedule. Data from Sprout Social shows that Monday–Thursday between 10 a.m. and 1 p.m. is the engagement sweet spot in 2025. Adjust based on your audience’s behavior.
- Reuse & repurpose. A 60-second Reel can become a YouTube Short, a TikTok clip, and 3–4 screengrab images for a Facebook carousel.
Share Engaging (Especially Video) Content
Video remains king for engagement. The typical user now watches 84 minutes of online video per day, and short-form vertical clips drive the highest retention. You don’t need a studio—today’s flagship phone, a ring light, and a lapel mic are plenty.
Quick wins:
- Record a 45-second market snapshot every Monday.
- Film a “Just Listed” walk-through in vertical video first; then shoot wide horizontal clips for YouTube.
- Turn KCM blog charts into three-slide “swipe” posts with a voice-over.
- Add open-caption subtitles—80% of videos are watched with the sound off.
KCM Elite Members can record pre-written scripts straight from RealTalk by KCM™, but even without it, you can repurpose the Monthly Market Report into polished, on-brand clips in under an hour.
Platform-Specific Growth Tips
- Leverage Groups. Neighborhood or interest-based groups have strong organic reach—answer questions and share resources, not sales pitches.
- Go Live. Live property tours and Q&A sessions get priority in the feed.
- Use Reels. Short vertical videos now outperform many static photo posts.
YouTube
- Think “search first.” Title videos like “How to Buy a Home in Austin – 2025 Guide.”
- Create custom thumbnails with your face and bold text.
- Use chapters and captions to improve watch time and accessibility.
- YouTube Shorts are the fastest way to gain new subscribers.
TikTok
- Hook viewers within 3 seconds using a bold opening line.
- Use local hashtags (#OrlandoHomes, #DenverRealtor) to geo-target.
- Duet or Stitch news clips to add your expert commentary.
- Prioritize Reels—they outperform static posts by 3 to 1.
- Alternate carousels and quick selfie videos to keep your grid dynamic.
- Use 10–15 hashtags per post; mix large (1M+), mid-size, and niche tags.
Bottom Line
Growing a meaningful audience in 2025 still comes down to three pillars:
- Consistency – Show up on a predictable cadence.
- Value – Answer real questions and demystify the market.
- Connection – Reply to every comment and DM; relationships win business.
Social media remains an always-on referral engine. Treat every post as the start of a conversation, and your following—and your pipeline—will grow organically over time.
Do you have more questions? We’re here to help you succeed! Our Support Team is available Monday – Friday, 9am – 5pm EST.
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