Facebook Business Page vs. Personal Profile: What You Need to Know

Facebook Business Page vs. Personal Profile: What You Need to Know 

You already have a personal Facebook profile—do you really need a business page to successfully market yourself as a real estate agent?

The answer is 1,000% yes.

Even if you already have a business page, you may not realize why it’s so important to keep using it.

Marketing your business on your personal profile puts your account at risk of suspension. That’s because it’s against Facebook’s Terms of Service to use a personal profile to represent something other than yourself. You’ll want to use a business page to market yourself the right way.

Let’s break down the key differences between personal profiles and business pages—and how to use both effectively.

What is a Personal Facebook Profile?

A personal profile is your individual Facebook account. It allows you to:

• Share updates, pictures, and videos from your personal life
• Connect with up to 5,000 friends
• Engage in conversations through comments and DMs

This is where you share your story—family life, hobbies, weekend plans, pets, favorite meals, and more. It’s you, unfiltered and real.

What is a Facebook Business Page?

A Facebook business page is designed for promoting a brand, company, or public persona. It allows you to:

• Reach people outside your network
• Build your brand
• Run Facebook ads
• Access analytics
• And much more

You must create your business page using your personal profile, but all activity on the page is separate. You don’t have friends on a business page—you gain followers and likes.

What Can You Do With a Business Page?

Your business page unlocks tools and visibility your personal profile simply can’t—think reach, insights, and room to grow.

1. Show Up in Online Searches
2. Business pages are public and can appear in Google search results, boosting your SEO and discoverability.
3. Pro Tip: Use your real estate business name consistently across your page and website to improve search visibility.
4. Grow Your Audience Beyond 5,000
5. Unlike profiles, business pages have no follower cap, allowing unlimited reach.
6. Pro Tip: Link your business page in your email signature, website, and other social channels.
7. Run Targeted Ads
8. You can promote posts or run ads targeted by location, age, interests, and more with Meta Ads Manager.
9. Collect Public Reviews
10. Use your business page to gather Facebook reviews, a powerful form of social proof.
11. Access Insights and Analytics
12. Learn how your content is performing with Facebook Insights, including metrics like reach, engagement, and follower growth.
13. Schedule Posts Ahead of Time
14. With Meta Business Suite, you can schedule content in advance, saving time and maintaining consistency.

Can I Still Use My Personal Profile for Business?

Absolutely—but with care. Use it to support your business page, not replace it.

Here’s how:

1. Be the Trusted Local Expert
2. Share valuable insights naturally within your personal posts to position yourself as the go-to real estate advisor.
3. Invite Friends to Like Your Business Page
4. Send invites with a personal note for a higher chance they’ll follow your page.
5. Connect With Clients
6. Add past clients as friends. Stay top-of-mind by showing up in their feed with authentic engagement.
7. Celebrate Milestones Publicly
8. Share closing photos, team moments, and local wins—just don’t overload your feed with listings.
9. Comment More Than You Like
10. Facebook’s algorithm rewards authentic interactions. Commenting creates visibility beyond your own network.
11. Avoid Duplicate Posts
12. Don’t post the same content on both your personal profile and business page at the same time. Instead, share select business page posts to your personal profile with thoughtful context.

Bottom Line

A Facebook business page is essential for any real estate agent serious about marketing and building a brand.

Use your business page for reach, advertising, insights, and professionalism. Use your personal profile for relationships, trust, and visibility.

The combo of both will help you generate leads, build trust, and stay top-of-mind with buyers and sellers in your market.

Need further support? Our team is happy to assist—just contact us by visiting here.

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