How to educate your clients and help them get a holistic view of what’s going on in the market.

When your clients turn on the news or read major headlines, the data is reflected of the national market as a whole.

It’s certainly important to understand this data. But it’s even more important to connect national data to what’s going on in your local market.

But how do you build an effective content marketing strategy?

Start by leveraging tools and resources like Personalized Posts and Monthly Market Reports, which will show you what’s trending and what information is important to your clients. 

Let’s Get Started

When clients or prospects see a report on the news or ask “How’s the market?”, you want to be able to confidently compare both the national information as well as what it means to them directly in their neighborhood.

Follow the steps below to see how!

Find a Trusted Source

Let’s start by helping you find the best, most current real estate information to use in your content marketing plan.

That means staying up to date on the latest news impacting the real estate market.

Where do you go for market information?

Here are a few great sources we highly recommend:

• Keeping Current Matters Blog (sign up to get our free, daily blog sent to your inbox)
• Inman News
• Housingwire.com
• CoreLogic
• National News Articles (USA Today, New York Times, etc.)
• Local News Sources (radio, print, TV)

At KCM, we believe every family should feel confident when buying and selling a home. Our mission is to change the way real estate agents educate and serve their clients.

The KCM Crew has vetted and created a go-to database of trusted sources of great content.

This resource enables you to show your buyers and sellers that you know and understand what is going on in the market. It differentiates you from every other agent who is not taking the time to give their clients the facts.

Select an Article

Scan your list of trusted sources and select a story or piece of information you would like to highlight. This should:

• Signal a shift in the market
• Be an opportunity for buyers or sellers
• Explain a unique aspect of the real estate process

Browse a blog to search specific categories and choose a topic that you can share with clients or prospect via email, social media, or a post on your own website.

Check out this recent article to familiarize yourself with the content and pick out the areas you can enhance with local information: Why Houses DO NOT Sell In A Strong Market

Find the Major Points

Based off of this article you you can see several major points that can be enhanced using local data:

1. Local Month’s Inventory of Homes for Sale
2. Average Days on Market for Homes Listed
3. Average Number of Homes Sold per Day
4. Median Home Prices

Find local data from your MLS that matches or accompanies the data in the article.

If the saying goes “location, location, location”, then you want to have information and context that applies to your specific market!

Write Your Message

Write a message to accompanying the article link that explains how those data points are reflected in your local market and what it means for your client.

Post your article to your website and/or social media, then share it with your clients and local news outlets.

To those of you who are new to content marketing, this is likely the trickiest step.

Not all of us have the time or know-how when it comes to websites, email, and social media marketing. Keeping Current Matters has the tools and content to save you time while positioning you as the market expert.