Articles

Are We in a Housing Bubble?

How to Use a PEAR to Get More Listings

This Is The New CMA (And It’s Way Better)

Buyers Are Returning to the Market. Are Your Sellers Ready?

These 7 Email Mistakes Could Be Costing You Clients

How to Build Trust with Your Clients

The One Thing You Need To Know About Expired Listings

Tom Ferry’s Powerful 3-Step Plan for Success

Enhancing Your Next Open House

Connecting the Dots: How to Educate Your Clients with Great Content

How to educate your clients and help them get a holistic view of what’s going on in the market. When your clients turn on the news or read major headlines, the data is reflected of the national market as a whole. It’s certainly important to understand this data. But it’s even more important to connect […]

Ditch Your Scripts: The Old Way of Selling Is Dead

No longer will clients sit through the Feature-Advantage-Benefit (F-A-B) approach where you begin by telling them everything you and your company have to offer. Then you share the advantages of working with you. Finally, you explain the benefit they’d receive. This long-winded, one-way monologue will turn off even the most patient person. The selling formula […]

The 10-10-20 Concept: The Ultimate Door-Knocking Strategy

The 10-10-20 concept is an effective way to turn one listing into many. It is also a great way to establish your market and demonstrate the results you get in a given geographic area. This article will help you to familiarize yourself with this concept and start using it today! Watch the 10-10-20 in Action […]