There won’t be a better time to organize your database. Don’t have one? Create one. Make sure all your leads are labeled appropriately. When the market picks back up, you’ll have a solid list of promising prospects that you can hit hard.
The same goes for your email campaigns. If you use an email marketing platform, now is a great time to do a deep dive and see who opens your emails. If they’re interacting, that means there’s potential. If they aren’t, you can probably write them off as a cold lead.
On that note, a tone-deaf email could make or break your brand right now. Make sure you go through all of your campaigns and pause any that may send the wrong message.
You should also be taking this time to update your website with the latest information. Create a new landing page addressing the needs of buyers and sellers in the market right now. Update images, include SEO-charged language. Comb through every piece of your site to make sure it reflects your brand and is easily navigable by prospects.
This is especially true for social media. If your strategy usually consisted of sharing your listings, this is a good time to pivot. Fill your feed with graphs, charts and quotes that keep your followers informed and promote engagement.
BoomtownROI recently reported that social media traffic increased 35% between March 16th and March 27th.
“We’ve never seen numbers like this from social,” said Grier Allen, Boomtown’s founder and CEO.
These are all parts of your business you typically might not have the time and energy to focus on, but they are extremely important for your brand and lead generation. There’s never been a better time to tackle all the projects you’ve been wanting to.
Amp Up Your Lead Nurture
Now more than ever, your leads, clients and sphere need to hear from you. They need a trusted advisor. It’s your job, and frankly your moral obligation, to educate them on the market and what it means for their real estate decisions.
There have been a lot of frightening headlines and many people expect the worst, but recent data shows that buyers are still looking for homes at nearly the same rate that they were before.
By keeping your contacts informed with facts and insights about what’s really happening in the market, you’re helping to calm fear while building trust and credibility with your clients.
You can do this by:
Creating market update videos
Sharing on social media
Making phone calls
Consumers are out there. The digital space is booming. The agents that are able to adapt and create new business in this environment will not only survive, they’ll thrive when the market returns.
See How Agents Are Doing This
By taking real estate insights, KCM content and local statistics, you can create materials that help calm fear and educate your community. Whether you’re throwing together a video, sending an email or being more vocal on social media, there are many ways that you can step up as a trusted advisor.
Here are a couple ways agents like you are doing it (and seeing success).
“One person said ‘I need to list with you.’ One person said, ‘You and I need to get together because you encouraged me to buy an investment property.’ All from this email/video.”
Share Market Insights on Social Media
In the wake of COVID-19, Robin Mitchel Hee was sharing daily graphs and charts on her social media when she got a call. A news station in her city of Pismo Beach, California wanted to interview her for a segment on how the pandemic was affecting real estate.
“Right now, our clients, our spheres of influence and our communities are looking for strong leadership and facts. With this data, I can acknowledge people’s fears, but [also] give them real information to bring them immediate relief and visibility for the future,” Hee said.
Post a Market Update Video to Youtube
David Garves, an agent in the Twin Cities area, had been creating a monthly market update video that he posted on his Youtube channel for years. In it, he used both local and national market information to keep his community up-to-date on real estate trends and insights.
When the panic surrounding COVID-19 began to escalate, Garves started creating special videos addressing concerns about how it would impact real estate in his area.
“Video and KCM material have been all about branding for me. [It] has been essential in getting me recognized as an expert and leader in my community and produced significant deals for me over the years.”
With all the uncertainty surrounding today’s economic volatility, people are searching for answers about where the housing market is headed.
Anxiety sparked from memories of the Great Recession is in full swing, and your clients are looking to you to calm their fears.
This is an important time to connect and correct any misinformation with research-backed facts so when everything is said and done, you standout as a real estate expert that can be trusted.
Create videos, share real estate insights and stay up-to-date with what’s happening in the market by visiting our COVID-19 resource page daily.