The BIG Change in Real Estate

In the 1990s, information was being placed on the Internet at an unfathomable pace. Every industry was affected (think about the music industry). In the real estate industry, client demands forced companies to publish their own listings on their websites. The publishing of all listings (not just their own) quickly followed. With this, a new, […]

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A Message to Millennials for Our Future

Today, we are honored to have Justin DeCesare, CEO of Middleton & Associates Real Estate in La Jolla, as our guest blogger. Justin has written a manual for new agents that is a must read for the new technology centered Real Estate market. It is available online in both print and Kindle editions. – The […]

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Buying or Selling a Home? Where Are Values Headed?

Today, many real estate conversations center around housing prices and where they may be headed. Some believe rapidly rising prices have created a new ‘housing bubble’. Others believe that the sudden rise in interest rates will impact purchasing power to such a degree that it will force prices downward. There is no lack of opinions […]

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Build A Pathway To Boomers!

Today, we are honored to have senior housing expert, John Downey, as our guest blogger. As Director of Prestige Senior Living (www.prestigeseniorliving.net), John has created a national Seniors real estate division focusing on the unique needs of our growing seniors population. – The KCM Crew Call me crazy to say this, but if any serious […]

Things Have Changed. Have You?

We read an interesting blog post from real estate guru and friend Matthew Ferrara this week talking about how the value of the real estate agent has changed dramatically with the advent of the ‘major web portals’. Matthew explains that, in today’s market, an agent or broker’s marketing strategy must be focused on: Building trust […]

12 Questions to Ask an Agent/Broker BEFORE You List

Today we are honored to have a special post from guest blogger Rossi, the Edutainer, Author, Humorist, Lifestyle Motivator of ROSSI Speaks, Inc. Enjoy! – The KCM Crew 1. How is your real estate business capitalized? Marketing is expensive – training is expensive – running a business is expensive. You don’t want to hire an […]

The Only Threat to the Housing Recovery

Interest rates are skewing upward. Home prices are rising. Because of this, experts are saying ‘buy now’. Could anything slow the momentum in real estate right now? YES! – a lack of quality inventory to satisfy the buying demand which will continue to increase throughout the year. Building a bank of salable listings right now […]

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Properly Communicating with Millennial Home Buyers

Today we have the great honor of having Justin DeCesare, CEO of Middleton & Associates Real Estate in La Jolla, CA as our guest blogger. Justin has written a manual for new agents that is a must read for the new technology centered Real Estate market which is available online in both print and Kindle […]

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Texting About Buying A Home [INFOGRAPHIC]

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Critical Focus Points For Successful Relations With Buyers

While seller demand for real estate professionals is incredibly high, buyers are less drawn to hire out for services. There are many reasons for this, most notably that people feel they can search online or scan the listings on their own. While it’s surely possible to analyze the housing market individually, it’s still critical for […]

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House Sale Price: List It Right from the Beginning

With house prices increasing across the country, sellers may think they can list their homes at a higher price and adjust if necessary. That may not be a good strategy. This is a post we ran last year by Ken H. Johnson, Ph.D. — Florida International University (FIU) and Editor of the Journal of Housing […]

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The Millennials: A New Market and a New Generation

Today, we are honored to have Justin DeCesare, CEO of Middleton & Associates Real Estate in La Jolla, as our guest blogger. Justin has written a manual for new agents that is a must read for the new technology centered Real Estate market. It is available online in both print and Kindle editions. – The […]

5 Ways to Use Video to Improve Your Real Estate Marketing

Today, we are honored to have industry icon, Stephen Schweickart, as our guest blogger. He is the founder and CEO of VScreen, the nation’s leading video services company within the Real Estate industry. Stephen, just today, announced the launch of his company’s new video marketing tool, MarketVideos, which gives agents the tools to keep their […]

What It Takes to Differentiate Yourself in Real Estate

What separates the average agents from the top producers in the real estate industry? Actually, it is quite simple. The top producing agent conveys such a keen understanding of the real estate market that the consumer finds it easy to depend on them as a trusted advisor. The great agent anticipates the concerns a buyer […]

Building the Ultimate Real Estate Brand

Seth Godin is one of the greatest thought leaders on the subject of marketing of our generation (if not of all time). American Way Magazine calls him, “America’s Greatest Marketer,” and his blog is perhaps the most popular in the world written by a single individual. Seth has written fourteen books and every one has […]

‘Pocket Listings’ – What Do You Think?

With inventory so scarce in many markets, some agents are not putting their listings on MLS and instead keeping them private to their company. This issue has created great debate. Many of our readers have reached out to me hoping I would give my thoughts on the challenge believing that I would of course agree […]

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You Spoke…We Listened!!

We want to thank everyone who answered last week’s request and provided suggestions for future topics we should address on the blog. Blog comments, emails and Facebook messages continue to come in at numbers we never anticipated. We will comprise a list of all the suggestions and will work diligently toward doing the research necessary […]

Expert Advice Does Not Mean Perfect Advice

Today’s post is an excerpt from our newest eGuide, Real Estate’s New Market Reality, which explains how the role of the real estate professional has changed and what you can do to successfully help more buyers and sellers. You can download the entire eGuide at www.NewMarketReality.com. – The KCM Crew Don’t be afraid of those […]

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What Is Important to You?

Every day we try to bring you a better understanding of what we believe to be the major issues impacting the current real estate market. Today, we want to hear the topics on which YOU BELIEVE we should be reporting. Please leave your suggestion in the comment section below (If you are receiving this by […]

U.S. Home Sale Has $56,464 Impact on Economy

Recently the research team at the National Association of Realtors (NAR) looked at studies done by the Bureau of Economic Analysis, the Census Bureau, Macroeconomic Advisors and the Joint Center for Housing Studies at Harvard. After reviewing the data, they determined the total economic impact of a typical home sale in the United States is […]

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Nothing Else Needs to Be Added

Gallup just released its poll, American Dream of Owning Home Lives On. Their conclusion? “Gallup data on homeownership provide strong support for the idea that the American Dream of owning a home continues to be alive and well. The majority of Americans who own a home plan on continuing to do so in the future, […]

I Need a Favor

Hi Guys, I need a favor. If you have ever shared a KCM Blog post or InfoGraphic, please take a second to share this link. The KCM Crew has put together fabulous information for this Wednesday’s webinar. It will assist agents in guiding their buyers to achieve their dream of homeownership. We already have over […]