We all know that top-level agents do the best job educating and converting their clients. The best educational content takes complex ideas in our business (from inventory to pricing and beyond) and breaks those ideas down so that they are simple and easy to understand. When you educate buyers and sellers with great content, you position yourself as the real estate expert in your market.
The Content Marketing Institute defines content marketing as: a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Whether you’re a content marketing expert or just starting out, most of us have the same struggles:
How do you find the best current information?
How do you trust that you have the right information?
Is the content personalized with your brand?
When you find the content, how do you share it?