Price It Right
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Subject: Pricing Matters. Proceed with Caution…
{{kcm_contact_name}},
The market is shifting, and the sharpest homeowners I know are staying ahead of it – even if they aren’t ready to sell today. Because being informed now means being prepared later.
Here’s what I’m seeing that you need to know:
Right now, 1 in 5 homes on the market are lowering their asking price.
But the homes that are selling? They’re priced right with what today’s buyers are actually looking for, and willing to pay.
Getting that dialed in the first time takes more than guesswork. It takes strategy, timing, expertise, and a clear understanding of what’s really happening in our area. That’s the reality – and it’s where I help my clients win.
Because home values are up 55% over the last 5 years, so you have room to move and still come out ahead.
Here’s a short blog I put together for you that sums it all up:
What Every Homeowner Needs to Know in Today’s Shifting Market
Even if you’re not ready to sell, but you just want to know what’s impacting your home, let’s have a quick conversation.
I’ll share my expert opinion based upon facts and show you exactly what’s taking place in our local market. That way, you can decide what makes the most sense for you – now or later. No strings attached.
Best,
{{kcm_signature}}
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Follow up by phone with those who reply.
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Subject: Pricing Matters. Proceed with Caution…
Call #1: Hey [First Name]! I’ve been tracking some inventory and home pricing shifts in our market, and I’d love to walk you through what I’m seeing. This way you’re on top of what’s happening, even if you’re not planning a move right now. Do you have a few minutes to chat?
Voicemail #1: Hey [First Name]! I sent over an email the other day about how home pricing is shifting, and I just want to make sure you’re in the know. Give me a shout when you have a few minutes, and I’ll walk you through what I’m seeing in our area, even if you’re not planning a move right now. No pressure, just information.
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Subject: Pricing Matters. Proceed with Caution…
Hi, [First Name]. The strategy on pricing a home is changing right now. And even if you’re not ready to move, I’d love to walk you through why that’s happening, so as a local homeowner you can stay ahead of this market. Can I send you some more info on what I’m seeing?
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Include your video.
«}]},{«day»:7,»actions»:[{«type»:»Action Email»,»instruction»:»Send this email with a strong call-to-action.»,»buttonCopy»:»Get Email Template»,»resourceLink»:»»,»resourceText»:»
Subject: If the price isn’t compelling, it’s not selling…
…Isn’t that the truth?
Here’s what most people miss in the housing market: the best pricing strategies start before you decide to sell.
Because homes that are priced right from the start are the ones that get offers. Everyone else? They have to play catch-up.
You see, I help homeowners spot what’s working right now, what buyers actually want, and how to price their house to sell – even if they’re not ready to list today.
And if I’m doing my job, I’m keeping you informed so you’re ready when you want to make a move, especially in a shifting market.
Want a look at what I’m seeing in your neighborhood, so you know what kind of numbers you’re working with? No pressure – just a smart 5-minute convo so you have the latest perspective on your home.
Let me know if you’re up for a quick call this week.
Best,
{{kcm_signature}}
«,»tips»:»
Follow up by phone with those who reply.
«},{«type»:»Social Post»,»instruction»:»Share this graphic to show more sellers are negotiating.»,»buttonCopy»:»Get Social Graphic»,»resourceLink»:»https://www.mykcm.com/shareable-content/graphic/a-near-record-level-of-sellers-are-making-concessions-graph»,»resourceText»:»»,»tips»:»»}]},{«day»:»8″,»actions»:[{«type»:»Follow-Up Calls»,»instruction»:»Make calls with these talking points to your top prospects and anyone who opened or clicked into your email.»,»buttonCopy»:»Get Call & Voicemail Notes»,»resourceLink»:»»,»resourceText»:»
Subject: If the price isn’t compelling, it’s not selling…
Call #2: Hi [First Name]. I’m keeping an eye on the local housing market and sharing what I’m seeing with homeowners in your neighborhood, just so you can stay informed as the market shifts. Do you have a few minutes to chat so I can share what I’m seeing?
Voicemail #2: Hi [First Name]. I’m keeping an eye on the local housing market and sharing what I’m seeing with homeowners in your neighborhood, just so you can stay informed as the market shifts. I think you might find the data on pricing really interesting, too. Give me a call back when you have a few minutes to chat, and I’ll show you the latest update.
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Subject: If the price isn’t compelling, it’s not selling…
I thought of you as I was digging into the local market data this week, and I wouldn’t be doing my job if I didn’t offer you an update on what’s happening in our area. Are you interested in the latest numbers for your neighborhood?
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