Should I Rent or Buy?

Hey {{kcm_contact_name}},

I was just looking at some market stats, and I saw something that really shocked me.

The net worth of a homeowner is 40X greater than that of a renter.

Let me put that into real numbers for you…

The net worth of the average homeowner is almost $400,000.

For renters, it’s only $10,000.

Crazy, right? But it makes sense.

You see, renting gives you flexibility – but it also puts your finances (and your future) at risk in a big way.

I put this quick read together for my clients, and it’s pretty eye-opening:

Is It Better To Rent or Buy a Home?

I know it probably feels overwhelming to even think about right now, but knowing the numbers for our market – and what IS possible – might actually surprise you.

And if you’ve ever thought, “I’ll never be able to buy,” – you’re not alone. You don’t have to buy tomorrow, but you might be closer than you think. And that’s where I can help you.

Reply back or text me, and we’ll map out a plan based on your timeline, your budget, and your goals.

Even if buying feels far off, having a strategy now makes it way more doable later – so you’re not stuck in the rental trap forever.

Talk soon,

{{kcm_signature}}

Call #1: Hey [First Name]! I wanted to check in after the article I sent about renting versus buying a home. Do you have a few minutes to chat so I can show you the plans I’ve been setting up for my clients who are looking to make their way out of the rental trap?

Voicemail #1: Hey, [First Name]. That blog I sent you had some pretty shocking data on the net worth of renters compared to homeowners today. Once you see it, you can’t unsee it. So, if you’re wondering if buying a home is worth it, I’d love to show you what it means in our local market, and help you craft a plan to get there. Give me a buzz and we can chat whenever you’re free. 

Hi! I sent you some data recently that breaks down how much renters miss out on compared to homeowners. I think you might find the long-term financial stat really eye-opening. Want me to resend the link so you can check it out?

Hey {{kcm_contact_name}},

Let’s be honest – renting probably feels like the safer bet right now.

Lower monthly payments, less responsibility, no strings attached.

I get it. But here’s the catch:

Even if owning costs a bit more on a monthly basis, it helps you build something.

Rent? That money’s gone. No equity. No return. Nothing.

Owning a home isn’t just about “settling down” – it’s a powerful step toward your future.

Let’s just have a conversation, and I’ll show you the plans I put together for other local renters, so you can start thinking about what might work for you.

Reply back or text me, and I’ll walk you through your options. No pressure.

Because smart decisions start with the right info.

Talk soon,

{{kcm_signature}}

P.S. – Want me to run a quick comparison of what renting vs. owning looks like in our market? You might be shocked at what the real numbers show.

Call #2: Hey [First Name]. If you’re still renting and feeling stuck, I’ve got some data that might really surprise you. Is now a good time for me to show you the numbers for our market? Even I was shocked when I did the math!

Voicemail #2: Hey [First Name]. If you’re still renting and feeling stuck, I’ve got data that might surprise you. Give me a quick call and I can show you the numbers for our market. Even I was shocked when I did the math!

Hey! If your lease expires soon or you’re about to sign a new one, let’s chat first. I’ve got some numbers that show just how much rent rises over time. Want to see what you could be paying toward your own home in our area instead?