No longer will clients sit through the Feature-Advantage-Benefit (F-A-B) approach where you begin by telling them everything you and your company have to offer. Then you share the advantages of working with you. Finally, you explain the benefit they’d receive. This long-winded, one-way monologue will turn off even the most patient person. The selling formula […]
The 10-10-20 concept is an effective way to turn one listing into many. It is also a great way to establish your market and demonstrate the results you get in a given geographic area. This article will help you to familiarize yourself with this concept and start using it today! Watch the 10-10-20 in Action […]
“Communication is not just about proving a point with scientific rigor. It’s also about convincing your audience and getting them to relate to the point you’re trying to make.” – Harvard Business Review The amount of information available to buyers and sellers can be overwhelming. If you’ve been wondering how to stand out from the […]
Pricing a property is one of the biggest challenges real estate professionals face. Sellers often want to price their home higher than recommended, and many agents go along with the idea to keep their clients happy. But if you really want to do right by your clients and sell their homes quickly, you need to […]
As a real estate professional, you certainly know that real estate is local, and in many cases hyper-local. However, today’s clients, whether they are buyers or sellers, are getting real estate information from highly-respected national sources, such as Bloomberg Radio, CNBC, and the Wall Street Journal almost every day. As a result, your clients’ perspective […]
