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Archive | January 15, 2013

Google & NAR’s Study on Digital Home Buying

keypadGoogle and the National Association of Realtors (NAR) collaborated on a study looking at the digital usage of today’s home buyer. The study found that buyers are relying more and more on the Internet as they search for good real estate information:

“Nine in 10 home buyers today rely on the internet as one of their primary research sources, and 52 percent turn to the web as their first step.”

Here are other items the study revealed:

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