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41% of Americans Would Prefer to Build their Home


5.12 VisualA recent study  by Harris Poll revealed that, for the same price, forty one percent of Americans would prefer to buy a newly built home instead of an existing home. Twenty one percent prefer an existing home while thirty eight percent didn’t have a preference.

However, those desiring a new home may not be prepared to ante-up the difference in price. Only forty six percent of those who strongly prefer a new home are willing to pay at least 20 percent extra* to purchase a new home versus a comparable existing home.

*Trulia estimates “that new homes built in 2013 or 2014 are typically priced 20 percent higher than older homes of a similar size and location.”

Why People Prefer a New Home?

Reasons to Buy a New Home1

Why People Prefer an Existing Home?
Existing Home Preferences1

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