Rate-Locked Homeowners
[{“day”:”1″,”actions”:[{“type”:”Social Post”,”instruction”:”Share this graphic to get people thinking differently about their moving timeline.”,”buttonCopy”:”Get Social Graphic”,”resourceText”:””,”resourceLink”:”https://www.mykcm.com/shareable-content/graphic/mortgage-rate-projections-through-2026″},{“type”:”Warm-Up Email”,”instruction”:”Send this email to explain how keeping a 3% rate could be costly in the long run. Pro Tip: Follow up by phone with those who reply. “,”buttonCopy”:”Get Email Template”,”resourceText”:”
Subject: 3% is gold…but does your house still fit?
Hey {{kcm_contact_name}},
“Why would I move with a 3% mortgage rate?”
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This is the #1 objection I’m hearing from homeowners right now. And I get it.
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But if there’s even a slight chance you may need to make a move in the next few years, there’s a bigger question to ask yourself:
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What are the chances I’ll still be in this home 5 years from now?
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Because if you see your family growing, retirement on the horizon, older children moving out, or you just have a feeling you’ll need to reconsider where you are in a few years, here’s what I want you to know:
While you wait, prices are projected to keep rising. In fact, experts say they’ll go up by 3-4% per year over the next 5 years. And those ultra-low mortgage rates? They’re not coming back.
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So maybe the real question isn’t why would I move…
It’s when should I?
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Here’s a quick blog I put together for my clients that shows exactly what I mean:
Why Would I Move with a 3% Mortgage Rate?
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Bottom line: you don’t have to move right now. But you do need to know what it means – and what it could cost you – if you decide to wait.
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Want to explore your 5-year plan?
Hit reply and let’s just have a conversation. I’ll show you what the data says for our market, and let you know what to think through as you make your big decisions over the next few years.
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Best,
{{kcm_signature}}
“,”resourceLink”:””}]},{“day”:”2″,”actions”:[{“type”:”Video to Record”,”instruction”:”Record and share this video on social media.”,”buttonCopy”:”Get Video Script”,”resourceText”:””,”resourceLink”:”https://www.mykcm.com/realtalk/scripts/still-hanging-on-to-that-3-rate-think-about-this”},{“type”:”Follow-Up Calls”,”instruction”:”Make calls with these talking points to your top prospects and anyone who opened or clicked into your email.”,”buttonCopy”:”Get Call & Voicemail Notes”,”resourceText”:”
Call #1: Hi {{kcm_contact_name}}, it’s {{kcm_sender_first_name}}! So, I know you’re probably thinking, why would I sell my house when I have a 3% mortgage rate? And I certainly don’t blame you. But if there’s a chance you may need to move sometime in the next 5 years, I’d love to show you how the numbers shake out so you can plan ahead. Do you have a few minutes to chat?
Voicemail #1: Hi {{kcm_contact_name}}, it’s {{kcm_sender_first_name}}! So, I know you’re probably thinking, why would I sell my house when I have a 3% mortgage rate? And I certainly don’t blame you. But if there’s a chance you may need to move sometime in the next 5 years, I’d love to show you how the numbers shake out so you can plan ahead. No gimmicks, just a straight-up, honest chat. Feel free to text me back or give me a ring. Talk soon!
“,”resourceLink”:””}]},{“day”:”4″,”actions”:[{“type”:”Texts & DMs”,”instruction”:”Send this message via text or social DM to those who haven’t engaged with your email yet. Pro Tip: Include your video. “,”buttonCopy”:”Get Text Script”,”resourceText”:”
Hey, {{kcm_contact_name}}. I sent you an email about why homeowners with a 3% mortgage rate are starting to think about their next home – and I thought of you. I’ve built out a few what-if plans for other clients, and once they saw the actual math, they started to think more about their moving timeline. Can I sketch it out for you, too?
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“,”resourceLink”:””}]},{“day”:”7″,”actions”:[{“type”:”Action Email”,”instruction”:”Send this email with a strong call-to-action. Pro Tip: Follow up by phone with those who reply. “,”buttonCopy”:”Get Email Template”,”resourceText”:”
Subject: Your Low Rate vs. Your Real Life
Hi, {{kcm_contact_name}},
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I just spoke with a client who locked in a 3% mortgage rate a few years ago – something people would do anything for today. But now her family’s outgrown the house, and suddenly that “forever home” isn’t working out so well.
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Sound familiar?
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She thought giving up the rate would be a mistake. Until we looked at what waiting could really cost.
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You see, home prices aren’t spiking anymore – but they are rising. Experts say 3-4% each year for the next 5 years. And that adds up fast.
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So, if nothing’s going to change, and you love where you are, staying put might make perfect sense.
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But if there’s a chance a move is in your future, even if it’s not immediate, it’s worth thinking about your timeline. Because even a year or two can make a big difference in what your next home might cost you.
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That 3% rate? Still a win. But so is living in a home that truly fits your life.
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If you’re even a little curious about how this is playing out locally, let me know. I’m following what the experts are saying, and my goal is to make sure you know the numbers you’re working with so you can plan ahead.
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No pressure to move now – just perspective on what I’m seeing around the corner, so you’re informed.
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Talk soon,
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{{kcm_signature}}
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“,”resourceLink”:””},{“type”:”Social Post”,”instruction”:”Share this graphic to show home prices are expected to keep rising.”,”buttonCopy”:”Get Social Graphic”,”resourceText”:””,”resourceLink”:”https://www.mykcm.com/shareable-content/graphic/holding-on-to-your-current-rate-could-cost-you”}]},{“day”:”8″,”actions”:[{“type”:”Follow-Up Calls”,”instruction”:”Make calls with these talking points to your top prospects and anyone who opened or clicked into your email.”,”buttonCopy”:”Get Call & Voicemail Note”,”resourceText”:”
Call #2: Hi {{kcm_contact_name}}, it’s {{kcm_sender_first_name}}. With home prices rising, I have to ask – what are the chances you’ll still be in your house 5 years from now? Should I run your numbers, so you know what to plan for?
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Voicemail #2: Hi {{kcm_contact_name}}, it’s {{kcm_sender_first_name}}. With home prices rising, I have to ask – what are the chances you’ll still be in your house 5 years from now? Should I run your numbers, so you know what to plan for? Call or text me back when you’ve got a second. Chat soon.
“,”resourceLink”:””}]},{“day”:”10″,”actions”:[{“type”:”Texts & DMs”,”instruction”:”Send this message via text or social DM to those who haven’t engaged yet.”,”buttonCopy”:”Get Text Script”,”resourceText”:”
Hey! This doesn’t have to be a today thing, but just wondering – do you still see yourself in your house a few years from now? If there’s a chance moving is on your mind, I’d love to chat through what you’re thinking and your timeline. I can send you some more info about what I’m seeing in the market data too, so you have all the facts.
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“,”resourceLink”:””}]}]
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