How Often Should I Share to Social Media in 2025?
Ever had a catchy jingle stuck in your head—one of those tunes you didn’t try to memorize but somehow know by heart? Or maybe there’s a brand slogan you can start, and nine out of ten people around you could finish it without missing a beat.
As a real estate agent, you want your name to pop into someone’s mind anytime real estate comes up—just like those unforgettable slogans.
One of the best ways to do that? Posting consistently on social media.
While the height of the pandemic is behind us, the shift to virtual business made everything more convenient and accessible—and that’s now the new normal.
As we roll through 2025 in a market that’s more unpredictable than ever, there’s no better moment to level up your digital marketing game.
Here’s a key trend: 93% of businesses use social media, and the average person spends 2 hours and 30 minutes a day on major apps. (Sprout Social)
Staying visible means posting consistently—especially when your audience is most active.
There’s no one-size-fits-all answer for how often to post, but there are clear trends and best practices for each platform.
Think of this as your starting playbook—tweak and refine as you go.
Based on data compiled from 2024–2025 studies by Sprout Social, Hootsuite, Statusbrew, HubSpot, and Statista.
Bottom Line
The key to success on social media in 2025 isn’t just about how much you post—it’s about what you post, how often, and where your audience already is.
There’s no one-size-fits-all formula. But if you:
- Post consistently,
- Watch your engagement,
- And adjust as needed…
…you’ll build a memorable brand that stays top of mind.
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