8 Social Media Best Practices to Live By
Let’s be honest—trying to keep up with every social platform, algorithm update, and content trend can feel like a full-time job. But as a real estate agent, showing up consistently online isn’t optional anymore—it’s essential.
Whether you’re just getting started or fine-tuning your current strategy, these 8 updated best practices will help you build trust, grow your audience, and turn your social presence into a client-generating machine.
1. Set Realistic Goals
Before you post another Reel or story, ask yourself:
What do I want to accomplish with social media?
Maybe you want to:
- Generate more leads
- Build your local brand
- Drive traffic to your website
- Stay top-of-mind with past clients
Whatever it is, write it down. Clear goals help you measure progress and adjust when needed. Remember, this is a marathon, not a sprint.
How to Set SMART Social Media Goals – Sprout Social
2. Be Yourself (Seriously)
The best performing content in 2025? Real, relatable, and imperfect.
People aren’t looking for another polished ad—they’re looking for someone they feel they can trust. Let your personality shine through. Show your face. Share what you’re passionate about. And don’t worry about being “professional” 100% of the time. Authenticity is your competitive edge.
2024 Social Trends – Hootsuite
3. Respond to Every Comment
Engagement goes both ways. When someone takes the time to leave a comment, even just a heart emoji, take a moment to reply.
That interaction:
- Boosts your post in the algorithm
- Makes the commenter feel seen
- Builds community and trust
Don’t ignore the negative comments either—respond with kindness when it’s constructive, and use your discretion to delete or ignore trolls.
How to Boost Instagram Engagement – Later
4. Engage Outside Your Own Feed
If you’re only posting to your own page, you’re missing a huge opportunity. Social media isn’t a billboard—it’s a conversation.
Comment on:
- Local businesses
- Fellow agents
- Community events
- Clients’ posts (when appropriate)
The more you show up in your community’s feed, the more discoverable and memorable you become.
Social Media Engagement Guide – HubSpot
5. Tag People and Places Strategically
Tagging isn’t just polite—it’s powerful.
When you tag a client (with permission), a business, or a location:
- Your post can be seen by their followers
- You increase your post’s reach
- You encourage re-shares and engagement
It’s a simple tactic that builds relationships and your brand visibility.
Instagram Tagging Best Practices – Social Media Examiner
6. Post Consistently
Social media success in 2025 = showing up regularly.
You don’t need to post daily, but aim for 3–5x per week with a healthy mix of content types:
- Educational posts (market updates, tips)
- Personal shares (pets, family, hobbies)
- Client wins (testimonials, closings)
- Local highlights (neighborhood features, businesses)
- Just-for-fun (memes, behind the scenes, selfies)
Not sure where to start? Build a monthly content calendar to plan ahead and stay on track.
Free Social Media Calendar Template – ContentCal
7. Educate First, Sell Second
People don’t follow you to get sold to—they follow you because you offer value.
Educational content positions you as the local expert, builds trust, and gives people a reason to reach out. Think about the questions your clients ask all the time—then answer them online using simple visuals, captions, or short videos.
How to Create Value-Driven Content – Sprout Social
8. Use Hashtags Strategically
Yes, hashtags still matter in 2025—but it’s about quality over quantity.
Use 3–5 relevant hashtags per post:
- Industry-specific: #HomebuyerTips
- Localized: #RichmondRealtor
- Niche: #MovingWithPets
- Branded: #HomesByKeonna
Avoid overly broad tags like #realestate or #house. Instead, focus on niche and location-based tags that match your audience’s interests. Most importantly—write keyword-rich captions. Platforms like Instagram and TikTok rely more on searchable text now than hashtags alone.
The Future of Hashtags – Later
Bottom Line
The best social media strategy is the one you can actually stick with. These 8 best practices are timeless—built to grow your online presence while staying true to who you are.
Start small, stay consistent, and focus on building real relationships. If you need help putting it all into action, we’re here to support you.
Need further support? Our team is happy to assist—just contact us by visiting here.
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