12 Stats That Prove Video is the Future of Social Media

Video is the future of social media for real estate agents.

Let’s try something. Open up one of your social media platforms, and start scrolling. Looking through all the family snapshots, dog memes and soapbox rants, do you see a common thread?

Videos. Lots of lots of videos.

You don’t have to be a marketing whiz to know that video is powerful. In today’s market, it’s the fastest way to capture the eye of a buyer. It entertains, educates and persuades. In all its glory, video is the ultimate communication tool.

If you’re still not convinced you should be using video in your social media marketing, here are twelve eye-opening statistics that will change your mind.

As a consumer, this statistic probably isn’t surprising. You can pack a lot of information into a 30 or 60-second video, saving people the time and energy of having to do the research themselves.

More and more, all types of marketers are starting to get creative with how they incorporate video into their social media strategy. Eighty-five percent is a staggering number of clients you may be missing out on by not creating videos. It’s also a good way to convince you that you should.

If you’ve been thinking about upgrading to KCM personalized videos, now’s the time. Whatever you do, make sure you’re branding your content. Obviously, it makes a difference!

Here’s a great example of a KCM member who’s seen success with personalizing his videos.

If you haven’t gotten the hint yet, this one should drive it home. Even real estate agents can use video to leverage their brands.

For example, you can take KCM videos, upload them to social media and make them ads in just a couple of short steps.

It’s not a case of if but when you start using video. As other real estate agents see success from upgrading their marketing tactics, those who don’t could be missing out on business opportunities.

It’s not a case of if but when you start using video. As other real estate agents see success from upgrading their marketing tactics, those who don’t could be missing out on business opportunities.

This should give you a good idea of what the future of social media looks like. With that timeline in mind, are you ready to step up your video marketing?

It’s not a case of if but when you start using video. As other real estate agents see success from upgrading their marketing tactics, those who don’t could be missing out on business opportunities.

Video = lead generation. As a real estate agent, it’s important you try new tactics and stay on top of marketing trends. This will help set you apart in your market, and make you more visible to future clients. If you’re still not sold on having to make your own, sign up for a free trial of KCM + Video and start sharing professional and personally branded videos immediately. Below is a great example of how a real estate agent utilized the KCM video subbscription to build out his Youtube page.

Video is hands-down the best way to show off your businesses’ strengths. Consumers relate to personality, creativity and professionalism. Show the world what you’ve got.

And that number is going to continue to grow. As Mark Wardell said, “The strength of a company lies in its ability to continuously evolve.”

There are many tools now, like KCM, that you can use to bring your marketing to the next level.

Many real estate agents are taking to Youtube to advertise their business. Whether they’re creating videos using the Monthly Market Report, adding local insights to personalized videos, or creating neighborhood tours, there is something for everyone. 

Check out this example from KCM Member, Bob Woolverton, who increased views on his YouTube channel by 82% and the minutes watched by 213% when he started making videos. 

Bottom Line

Video is an important part of today’s marketing tactics. It’s also pretty intimidating. However, you don’t need fancy equipment or a camera crew to start creating social media videos.

Many marketers are even able to use their phones to record and edit footage. The world is literally at your fingertips.

Video isn’t a trend that’s going away. In fact, it’s predicted to be the leading way marketers reach consumers in the near future. If you’re ready to step up your social media marketing with video, we have a great e-guide for you.

Remove the roadblocks that are preventing you from using video, and learn the five keys to killer video content, examples of easy videos you can make and tips for how to simplify your video marketing.

Download the free 5 Keys to Great Real Estate Video e-guide and start dominating your marketing strategy today.