Marketing is an important part of any real estate business

5 Marketing Tips for New Real Estate Agents

So, you just became a real estate agent. Congratulations! You now have one of the most exciting and important jobs in the country.

The beauty of real estate is there is no ceiling to your salary or success. Your potential lies 100% in how hard you work.

The downside is it requires the persistence of an entrepreneur to make an impact in today’s market. Not only do you need to know the profession and the process, you need to have a marketing strategy that gets you in front of potential clients.

The good news is…it’s not as difficult as it sounds.

Whether you’re a new agent or experienced veteran, here are some great tips for building or expanding your real estate marketing strategy.

Real estate news and market insights
Stay Up to Date on the Market

The real estate market changes as often and quickly as the weather, and if you’re going to be an agent your clients trust, you have to stay on top of it.

Many of the questions home buyers and sellers ask depends on you knowing the market, both currently and in the near future. If you want to earn their trust, you need to be able to prove you have the facts to back up your opinion.

While you’re drinking your coffee or watching tv, read at least one piece of real estate news each day. This one small task can make a big difference for you and your business.

Subscribe to daily updates on the US housing market from the KCM Blog to get curated insights sent directly to your inbox. If you’re a KCM member, you get elite access to many different market insights that make it easy to stay current. Sign up for a free trial.

Social media is important for real estate marketing.

Set Up a Google Business Page

According to BrightLocal, 93% of consumers use reviews to determine if a local business is good or bad.

People looking for a real estate agent are no different.

As someone new to the industry, setting up a Google Business page creates a public space for your happy clients to share their reviews. In return, you can get more business.

Why Google Business? With over 158,000,000 visitors each month, it’s by far the most visited and most used review platform. Setting up pages is easy and allows you to highlight your website (if you have one), contact information and hours of operation.

Displaying reviews can increase conversion rates by a whopping 270% so this is a step you definitely don’t want to skip.

Real estate agents should post to social media once a day.

Post Daily on Social Media

Creating business profiles for your social media should be one of the first things you do. To start, go with Facebook and Instagram. If you want to expand further down the road, you can.

Next, you need to start posting. A lot. A general rule of thumb is to post at least once and not more than three times daily. Consistency and quality mean a lot more than quantity. Many studies have found that your following can grow by over 50% by posting every day.

If you have no idea what to post to social media, you’re not alone.

Here are some ideas:

· Posts from your blog
· Real estate news
· New listings
· Open houses and events
· Videos

Keep your captions short, ask questions to provoke engagement, and you’re gold. If you find you’re struggling with staying on top of it, make it a daily routine so you stick to it.

P.s. Many real estate agents are seeing success using video to enhance their social media feeds. You can learn how to by downloading the e-guide 5 Keys to Great Real Estate Video.

A blog is a great way to establish yourself as an expert.

Start a Blog

As a new agent, a blog is probably the last thing on your mind. But hear us out, there are a lot of perks to starting one.

Blogs can help you…

· Increase visibility to search engines
· Establish yourself as an expert
· Creates content for social media

Before you start to panic about where you’re going to find the time to become a blogger, we have some advice. Using content generator tools like Keeping Current Matters is a great way to do all of the above without having to actually write the posts.

A membership gets you a personalized blog that’s automatically updated with new content. Nothing to write, design or maintain. Create yours today for free with a trial. 

A good photographer is an important part of any real estate business.

Hire a Professional Photographer

Would you trust an amateur pet photographer to shoot your wedding photos? Probably not.

Like you, real estate photographers have been trained with a very specific skillset. They know the best angles, best lighting and editing tricks to make homes look beautiful.

To find the best one, do your homework and research the best local real estate photographers for your area. Look at their portfolio, read reviews and ask other agents for referrals.

In a visually fueled marketplace like real estate, good photos will take you far. Great photos will take you further.

Bottom Line

As a new real estate agent, it can be overwhelming to know where to focus your energy. A strong marketing plan should be a number one priority but if you’ve never put one together before, it can be easy to feel totally lost.

At this stage, it’s most important to know where to start. Social media, review sites, photos and a blog are a great jumping-off point. By directing your efforts in the places that count, you’ll see better results faster.

There are resources out there to help take a lot of the work off your plate. With a KCM membership, you can get real estate content to post on blogs and social media, monthly market reports, buyer & seller guides, e-guides and more. You can try it for free with our 14-day trial.