“How do I create a real estate business that stands out from all the other agents in my marketplace?” 

It’s a question that most agents ask not only in the beginning, but throughout most of their careers. You want to be…professional. Knowledgeable. Successful. The agent your area calls or texts or emails for any real estate-related question.

But if you want to become the go-to expert in your market, you have to do more than just know your stuff and close deals.

Especially since 96% of people look for advice and info from businesses that provide educational content.

That means reassessing your strategies to ensure what you sell isn’t just your expertise – it’s filling every part of your funnel with pieces that speak to your audience’s needs and questions. 

Luckily, there’s a simple three-step plan to help you do just that. Here’s how. 

Here’s how to get started: 

• Webinars: Jump into webinars hosted by real estate pros, financial experts, or industry analysts. These sessions are goldmines for the latest trends and forecasts and available from just about everyone in the industry. Start today by checking out this spring market update: Fact or Fiction: How to Solve Confusion in This New Market Reality.  
• Market Reports: Make it a habit to check out market reports from reputable sources like the National Association of Realtors (NAR), Keeping Current Matters, Freddie Mac, and other financial institutions. These reports are packed with valuable data on home prices, inventory levels, mortgage rates, and future forecasts. Don’t have time to go digging through reports? Sign up for the KCM Daily Blog to get the latest news and insights delivered to your inbox daily. 
• Expert Insights: Follow industry experts and analysts on social media, subscribe to their newsletters, and read their blogs. This will keep you updated on the factors influencing the housing market, such as economic indicators, Federal Reserve actions, and inflation rates. 

Now that you’ve gathered all the info, it’s time to plan the best way to share it with your clients. Here’s a step-by-step guide: 

• Create a Content Plan: Map out the key points you want to communicate about the housing market. Topics could include current home price trends, inventory challenges (and solutions to overcome them), forecasts for future market conditions, and tips for buyers and sellers. 
• Use Available Tools: Leverage tools like email marketing platforms, social media schedulers, and video recording software to streamline your content-sharing process. For example, use your CRM for buyer and seller email campaigns, Keeping Current Matters for scheduling social media posts, and RealTalk by KCM for creating short, informative videos. 
• Develop Templates: Create templates for emails, social media posts, and video scripts. This not only saves time but ensures consistency. Some great starting points are a weekly housing market update email or a social media post highlighting key takeaways or market trends.

Regular engagement is crucial to building trust and establishing yourself as a market expert. Here’s how to do it: 

• Schedule Weekly Updates: Dedicate at least one hour per week to share updates about the housing market. Start by posting a brief analysis of the current market trends on your social media platforms. You can pick one day a week, and then just stick to that moving forward. 
• Email Newsletters: Send out a bi-weekly or monthly newsletter to your client list covering the latest housing market news, expert insights, and practical advice for buyers and sellers. Include charts, graphs, and links to detailed articles for those who want to dive deeper. 
• Create Informative Videos: Record short videos explaining the current housing market environment and what it means for potential buyers and sellers. Share these videos on your website, YouTube channel, and social media profiles.
  P.S. RealTalk by KCM makes this easy with new, pre-written scripts every week. Just record and post them to your social media in a few minutes. 
• Monitor and Adjust: Keep an eye on the engagement metrics of your content. See which types of posts get the most interaction and adjust your strategy accordingly. If your audience prefers video content over written updates, focus more on creating videos. 

Information is only as good as how effectively you communicate it, especially in this business. With its fair share of technical jargon and confusing market information, that means it’s up to you to not only be a professional real estate agent but a professional educator. 

So, if you really want to step up your business, you have to not only know what’s happening in the real estate industry but how to break it down for your sphere to understand it too. Remember, the market is in your hands. This system is the best way to build a lasting real estate business that can weather any storm. 

You can follow the steps laid out above on your own. Or you can try Keeping Current Matters. We can help you effectively share your knowledge about the housing market, ensuring your clients make informed decisions while you stand out as a trusted real estate advisor.

With insights and tools that help you implement each step of this plan into your business strategy, we make it easy to be the go-to expert. Learn more today.