6 Marketing Tips for New Real Estate Agents
So, you just became a real estate agent. Congratulations! You now have one of the most exciting and important jobs in the country.
The beauty of real estate is there is no ceiling to your salary or success. Your potential lies 100% in how hard you work.
The downside is it requires the persistence of an entrepreneur to make an impact in today’s competitive market. Not only do you need to know the profession and the process, you need to have a marketing strategy that gets you in front of potential clients.
The good news is…it’s not as difficult as it sounds.
Whether you’re a new agent or experienced veteran, here are some great tips for building or expanding your real estate marketing strategy.
Stay Up to Date on the Market
If we learned one thing from 2020, it’s that if you’re going to be an agent your clients trust, you have to stay on top of the latest real estate news.
Many of the questions home buyers and sellers ask depends on you knowing the market, both currently and in the near future. If you want to earn their trust, you need to be able to prove you have the facts to back up your opinion.
While you’re drinking coffee or watching tv, read at least one piece of real estate news each day. This one small task can make a big difference for you and your business.
Subscribe to daily updates on the U.S. housing market from the KCM Blog to get curated insights sent directly to your inbox so you’re always in-the-know.
Set Up a Google Business Page
According to BrightLocal, 93% of consumers use reviews to determine if a local business is good or bad.
People looking for a real estate agent are no different.
As someone new to the industry, setting up a Google Business page creates a public space for your happy clients to share their reviews. In return, you can get more business.
Why Google Business? With over 158,000,000 visitors each month, it’s by far the most visited and most used review platform. Setting up pages is easy and allows you to highlight your website (if you have one), contact information and hours of operation.
Displaying reviews can increase conversion rates by a whopping 270% so this is a step you definitely don’t want to skip.
Post Daily on Social Media
Creating business profiles for your social media should be one of the first things you do. To start, go with Facebook and Instagram. If you want to expand further down the road, you can.
Next, you need to start posting. A lot. A general rule of thumb is to post at least once and not more than three times daily. Consistency and quality will carry you a lot further than quantity. Many studies have found that your following can grow by over 50% by posting every day.
If you have no idea what to post to social media, you’re not alone.
Here are some ideas:
· Posts from your blog
· Real estate news
· New listings
· Open houses and events
Keep your captions short, ask questions to provoke engagement, and you’re gold. If you find you’re struggling with staying on top of it, make it a daily routine so you stick to it.
Pro tip: Many real estate agents are seeing success using KCM Social Graphics to fill their feed. You can sign up for a 14-day free trial of KCM Pro and start growing your social media today.
Get Your Guides & Presentations Ready
Being a new real estate agent is hard, especially when it comes to prioritizing what to tackle first. Therefore, before you start printing postcards and door knocking leave-behinds, make buyer and seller guides and presentations a top priority.
These are crucial because:
· They help prepare the client for the buying & selling process
· They answer many questions the potential seller or buyer may have
· They establish your value as a real estate professional
According to economists, this year is anticipated to be even busier than the last. And with spring just around the corner, there’s not much time to get your bearings before the market starts to heat up, especially when it comes to your presentations & marketing materials.
Download our free Essential Buyer & Seller Pack complete with our latest Buyer & Seller Guides & Presentations. Professionally designed and packed with the latest market insights, all you have to do is customize it to your branding.
Start a Blog
As a new agent, a blog is probably the last thing on your mind. But hear us out, there are a lot of perks to starting one.
Blogs can help you…
· Increase visibility to search engines
· Establish yourself as an expert
· Creates content for social media
Before you start to panic about where you’re going to find the time to become a blogger, we have some advice. Using content generator tools like Keeping Current Matters is a great way to do all of the above without having to actually write the posts.
A membership gets you a personalized blog that’s automatically updated with new content. Nothing to write, design or maintain. Create yours today for free with a trial.
Hire a Professional Photographer
Would you trust an amateur pet photographer to shoot your wedding photos? Probably not.
Like you, real estate photographers have been trained with a very specific skillset. They know the best angles, best lighting and editing tricks to make homes look beautiful.
To find the best one, do your homework and research the best local real estate photographers for your area. Look at their portfolio, read reviews and ask other agents for referrals.
In a visually fueled marketplace like real estate, good photos will take you far. Great photos will take you further.