The New Real Estate Agent Checklist: Simple Steps to Build Your Brand
So, you’re a new real estate agent. If we had to take a wild guess, you’re probably feeling just a little bit overwhelmed right now. Trust us, we’ve all been there!
The hardest part of getting started is knowing where to start. When it comes to building your business plan and marketing strategy, you may be struggling with prioritizing what’s most important.
The trick is this: start small and work your way up. Rome wasn’t built in a day, and your new real estate business won’t be either.
By knocking out the items on this checklist, you’ll be well on your way to creating a marketing plan that wins.
Sign Up for Market Insights
The real estate market can change as quickly as the weather, and your clients are looking to you to answer their questions.
There are always a lot of rumors and speculation about where the market could be headed. It’s up to you to provide basic insights backed by experts and facts to clear the air and help your clients make the most informed decision.
Make sure you’re making it a part of your weekly routine to stay current on what’s happening in real estate. Following the KCM Blog is an easy way to make sure you don’t miss a headline. Sign up for weekly emails here.
Get a CRM
Those 3 letters are one of a real estate agent’s most important allies in getting listings.
If you’re not ready to commit to a paid platform, we recommend creating one the old-fashioned way: in a spreadsheet.
Any agent will tell you that organization is key to success, and keeping your CRM neat and tidy will help you keep track of all your leads.
Set Up Business Instagram & Facebook Account
These days, one of the first places potential clients are going to try and find you is on social media. Not only does having a Business Profile add to your credibility, it also gives you more opportunities for connecting with leads, creating ads and getting engagement.
We walk you through how to do it in the video below:
Get 2 Posts Up on Social Every Week
Now that you have your social profiles set up, it’s time to start posting.
If you’re not sure where to start, or are kind of intimidated (totally understandable), just start with small goals. Posting a couple times per week is enough to build a solid social presence without all the pressure. And remember, this doesn’t include listings!
Post a local market update, community highlight, a new graph, a motivational quote-there is no limit to your feed!
We know…you just finished your real estate courses and probably don’t want to hop right back into school.
But there are tons of different virtual conferences and courses that will help you learn the ins and outs of real estate. Want to learn more about marketing? Need help with your scripts?
There’s a learning opportunity for just about everything. Just start googling.
When it comes to real estate, your marketing will take you far but your branding will take you further.
Spending these early months on building your brand and connecting with your local community will not only help you get more listings, it will help you build meaningful relationships that last a lifetime.
The key is prioritization and automation. By learning how to focus on what matters most and turning to real estate marketing content for the rest, you’ll be able to focus on what matters most: your clients.
KCM makes it easy to stay on top of your marketing without the hassle of writing blogs, creating social media posts or hiring designers.