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Las 5 razones principales por las que no debería de vender por sí mismo (FSBO*)

Las 5 razones principales por las que no debería de vender por sí mismo (FSBO*)

En el mercado actual, con los precios aumentando y la falta de inventario, algunos vendedores tal vez consideren el tratar de vender la casa por su cuenta, conocido en la industria como (FSBO por sus siglas en inglés) For Sale By Owner*. Hay varias razones por las que esta no sería la mejor idea para la gran mayoría de los vendedores.

Aquí están las cinco razones principales:

  1. Exposición a posibles compradores

Estudios recientes han demostrado que el 94 % de los compradores buscan por internet una casa. Eso es en comparación con solo el 17 % que mira los anuncios de los periódicos. La mayoría de los agentes de bienes raíces tienen una estrategia en internet para promover la venta de su casa. ¿La tiene usted?

  1. Los resultados que provienen del internet

¿Dónde encontraron los compradores la casa que realmente compraron?

  • 51 % en el internet
  • 34 % con un agente de bienes raíces
  • 9 % por el letrero en frente de la casa
  • 1 % en los periódicos

Los días de vender su casa solamente poniendo un letrero o en el periódico se han terminado. Es crucial tener una estrategia fuerte en internet.

  1. Hay demasiadas personas con las que hay que negociar

Aquí está la lista de algunas de las personas con las que usted tiene que estar preparado para negociar si decide vender por su cuenta (FSBO):

  • El comprador que quiere el mejor acuerdo posible
  • El agente del comprador que representa únicamente los intereses del comprador
  • El abogado del comprador (en algunas partes del país)
  • La compañía de inspección de la casa, que trabaja para el comprador y casi siempre encuentra algún problema con la casa
  • El evaluador si hay alguna pregunta sobre el valor
  1. Vender por su cuenta se ha puesto más y más difícil

El papeleo envuelto en la venta y compra de una casa a aumentado drásticamente a medida que las divulgaciones y regulaciones se han vuelto mandatarías. Esta es una de las razones por las que el porcentaje de personas vendiendo por su cuenta descendió del 19 % al 8 % en los últimos más de 20 años.

El 8 % representa la cantidad más baja registrada desde que NAR comenzó a recopilar los datos en 1981

  1. Usted recibe más dinero neto cuando utiliza un agente vendedor

Muchos propietarios creen que ellos ahorrarán la comisión al vender por su cuenta. Dese cuenta que la principal razón por la que los compradores miran las casas en venta por su dueño, es porque ellos también creen que van a ahorrar la comisión. No pueden juntos, el vendedor y el comprador ahorrar la comisión.

Los estudios han demostrado que la típica casa vendida por el dueño se vende por $185.000, mientras que la casa vendida por un agente se vende por $245,000. Esto no quiere decir que el agente puede obtener $60,000 más por su casa. Como muestran los estudios las personas son más propensas a vender por su cuenta en mercados en puntos de precios bajos. Sin embargo, muestra que vender por su cuenta tal vez no tenga sentido.

En conclusión,

Antes que usted decida asumir el reto de vender la casa por su cuenta, siéntese con un profesional de bienes raíces en su mercado y vea lo que ellos tienen para ofrecer.


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68 comentarios
  1. Skye
    Skye Dice:

    Yeh, said by the realtor. Unless??? You have a firm grip on how to advertise your house online. Being a social media/search engine programmer marketer I can almost guarantee that I can get as much if not more exposure for my house then a realtor can. Plus, I have the added bonus of taking a serious interest in my home as appose’ to a number of other realtors that tried to sell other homes of mine. It was basically, put up the lock, sign and mls and then sit around until someone called.

    Here’s some pointers for anyone that wants to sell their own home. Eye candy is important as well as curb appeal. Not all improvements are a great idea. Some potential buyers like to do things like paint and carpet in their own way (unless it is bad and takes away from the eye candy).

    Open a browser, go to Google (or some other better search engine hehe) and type in ‘free classified ad sites’. Don’t list on them all but take a look at the list. Determine which one will be most effective in your area. Look at your local stores and see what kind of magazines are out. Look them up online and if the price is right.. put some money into advertising. and and and… did you know there are places as well that will put your home on the MLS service for you? It’ll cost but it depends on how bad you’d like to sell your house.

    Then theres the social media platforms. Go to facebook, do a search on classified ads groups in your area. Join and ask if you can list your home. Make a nice little instagram ad and post it and ask all your friends to share.

    Responder
    • Shawn Schwartz
      Shawn Schwartz Dice:

      First of all we realtors don’t just put up a sign and sit around and wait until it sells.
      We work 24/7 believe it or not. I am a full time realtor and I work very hard for my buyers and sellers. With the market being low in inventory, it is a challangr for buyers to find properties and they better be pre qualified before their search.
      Sellers want pre approved buyers. They are getting multiple offers and it takes a talented agent to be able to handle 5-15 offers on their listing. NAR has proven stats that 16% of sellers could have gotten more money for their home even with listing it with an agent. We currently have 22 forms that we use to protect buyers and sellers buy and sell homes. Why would you not hire a professional to help you sell the biggest investment in your life? If I need legal advise I would not go to court by myself. I would hire an attorney. Sellers beware if selling your home in your own. Realtors know the market and can get you top dollar for biggest investment!

      Responder
  2. Melisa Smith
    Melisa Smith Dice:

    I have sold several for sale by owner homes (5 of my own and 2 for family) and it is only when realtors are involved does it get way more complicated. Selling for sale by owner is extremely easy. The scare tactics listed here are quite comical and the points are irrelevant. Anyone can sell on the Internet, it is 2017 right?? I have worked with and without realtors and I cannot believe how much easier it is without one. There is no middle man when dealing with the home inspectors, appraisers, ect ect. I believe the only reasons to hire a realtor is:
    1. You do not live in the same state as property you are selling.
    2. You truly don’t have a clue what you are doing and have no desire to figure it out.
    Otherwise you should definitely sell by owner and you will save thousands!

    Responder
    • Vita Ragulina
      Vita Ragulina Dice:

      Totally agree. I was an agent for many years, but my other business was more profitable. If you are willing to do some work and have basic understanding, there is no magic to selling your own house! Let me tell you – it is not that hard to be a realtor. Again I was 6 figure income as a realtor. And there are only a few realtors that do go an extra step or really help. These days especially in my market there is absolutely no reason to go through realtor, if your house in a good shot and or competitive pricing, you should not have an issue selling within few days…

      Responder
    • Luke
      Luke Dice:

      Melissa – You’re probably in some small cow town where everyone knows everyone.

      Let’s just pretend that the realtor doesn’t have more information than you do ( I said pretend – I am sure a good one does). You lost ALL CREDIBILITY when you said “I cannot believe how much easier it is without one”.

      It might be debatable if you can get similar results, if you’re lucky, selling it yourself or with an agent.

      It is NOT EVEN CLOSE to debatable that selling it yourself is “easier”. It’s a major, major hassle on so many levels.

      Responder
      • Melisa Smith
        Melisa Smith Dice:

        Hahaha you are correct I do live in a cow town but I’ve never sold a home to someone I knew. I can say with confidence it is easier when a realtor is not involved. There is no middle man, and I work directly with the buyer/seller. There is so much less paper work and in my opinion that makes it much easier without a realtor. For the record I have bought and sold with and without a realtor so I am fully aware of the difference. By no means is selling without a realtor a hassle!

        Responder
  3. Rpt
    Rpt Dice:

    Baloney! Did a realtor write this? We have always sold our homes FSBO and never had an issue. We’ve used a property attorney for closing most times. Last home we sold we connected with the buyer through Zillow. We said we would work with a realtor, so the buyer’s realtor handled nearly everything. It was a win-win situation.

    Responder
    • Kristie
      Kristie Dice:

      I understand that you felt the buyer’s realtor handled everything but you paid that realtor. The sellers pay the buyers agent so you basically paid someone to represent the other side and went unrepresented yourself. It may have turned out fine this time, but I’ve seem many people end up in court. I know if I was being sued or suing someone, I wouldn’t want to pay for their lawyer and not have a lawyer myself. Just sayin.

      Responder
  4. Rob
    Rob Dice:

    How about the safety perspective of selling for sale by owner. Would you simply open the door to any stranger walking up to your home asking to come in? Furthermore, would you do so with your children at home? Why is the obvious legal and financial exposure the only concern discussed? Any good agent will be concerned not only for netting you more money and protecting you legally, but also making sure that you and your family stay safe throughout this process.

    Responder
  5. James
    James Dice:

    For all the Realtors defending their position as such, what is your reason? The numbers show that more people than ever are using Realtors. So, why not give a big congratulations to those who sold their homes without our help? Telling them they are wrong or they could have earned more money only cements their position against you. When instead we should come from a place of contribution and help in anyway we can. You’re job is secure for some time….. And as for the ones bragging about working 24/7 for their clients, shouldn’t you respect your own time a little more? Set some boundaries and leverage your business.

    Responder
  6. James Reyes
    James Reyes Dice:

    As Realtors we should come from contribution, not tell people they are wrong or oh we could have done it better. First off, what sales training are you getting using that kind of approach, second why do you feel so threatened by the comments to go so far with your rebuttals? The last time I checked the numbers show Realtors are in high demand, higher than ever in fact. So chill and let those who want to sell without you do it, be there to offer advice if needed.

    Responder
    • Kathy
      Kathy Dice:

      If someone wants “advice” they should hire me. If I give advice and something they do goes wrong, I’ll get sued regardless, and so I would have to insist on either being their agent or not. I’me either “all in” or not, but I’m not getting in the middle of a situation that I am not fully understanding or aware of.

      Responder
  7. Jackie Hoffman
    Jackie Hoffman Dice:

    This is so true. I put my mother’s house for sale by owner and initially there was a lot of interest. The problem being no one looking even had the money for a down payment or ability to get a mortgage. Big waste of my time.
    A big thanks to Jeff Karnes for all his help getting us on the right track to sell this house.

    Responder
  8. Kathy
    Kathy Dice:

    There is an exception to every “rule”. Sure, there are successful FSBO transactions in every market. Did they net ALL they should have? Hard to say. Did they do everything right? Again, hard to day. Did they open themselves wide for future lawsuits? Absolutely. Did they get the exposure to every possible buyer for their home? No. Period. I have been involved in every facet of the real estate industry for almost 30 years and will tell you there is no way I would sell a house or buy a house without the help of a good Realtor. A Realtor provides objective, un-emotional services and up to date information. When I buy property I ask someone to represent me as a buyer’s agent, simply because buying a home is a hugely emotional experience and I need someone not emotionally attached to keep me from making costly decisions. Same for when I am selling. Sure, you can “get lucky” and sell you house yourself, but with solid statistics showing that in over 95% of the cases you would have netted more having a professional handle that sale, and with the fact that people sue for the slightest thing, I think it extremely cavalier and very un-wise.

    Responder
  9. ROB MACK
    ROB MACK Dice:

    Only 9% of FSBO’s actually sell, the other 91% are listed with an agent. When appraisers get a price it is from listings that sold with a commission included, so really a FSBO is only worth the appraised value less 6%.
    If i’m a buyer why would i want to pay the owner the commission when i can get a realtor that works in my best interest?
    If i’m a homeowner selling a FSBO do i pre-qualify interested parties? how do i even know if the buyer is qualified to buy my home, even worse could this be a felon staking my home out?
    Good luck FSBO’s I’ll be calling you to get your home SOLD!!

    Responder
  10. Kevin
    Kevin Dice:

    A lot of points this article states makes no sense. Zillow, Trulia and other local sites will list your house regardless of whether or not you have an agent. You don’t need an agent to list your house on the internet. 3 out of the 5 parties that you have to negotiate with are really just one party. The buyer, agent, and possibly an attorney all represent the buyer and you won’t be negotiating with them individually, that makes no sense. You also don’t negotiate with a home inspector, they simply inspect and deliver a report. The last point makes absolutely no sense at all! That statistic means nothing except that homeowners are more likely to sell their home when it has less value. I actually agree that it’s best to hire an agent to sell your home but for none of the reasons listed above.

    Responder
  11. Debra L Bruckman
    Debra L Bruckman Dice:

    As a mortgage originator I can tell you that a FSBO borrower takes a lot of extra time. Most don’t realize what they don’t know until it is too late. The average sellers/buyers are not skilled negotiators, masters at deciphering home inspections, have lists of reliable sources to estimate costs of repairs, have sway with both the loan officer and the title companies if needed and most importantly point out any potential red flags for both seller and borrower.
    Always amazes me that the FSBO is willing to take on one of the largest transactions they will make during their lifetime without the help of a professional.

    Responder
  12. Chet
    Chet Dice:

    This article doesn’t mention anything about safety ……you are putting your family in serious jeopardy buy going FSBO as you are inviting unscreened strangers in to your home …..maybe they are serious buyers …..or maybe they are casing your home or seeing what time you are home …or checking out your wife or kids ……. is your family’s safety worth saving 6%

    Responder
    • Matt
      Matt Dice:

      I love FSBO! Keep them coming. I’m a RE Broker, Auctioneer, and Investor. I typically buy FSBO properties at 20% to 90% discount. I teach investing as well. One item I stress is that once a property has been listed by a competent agent, it is rare to get a good deal. One other item to mention, the bigger the Seller’s EGO, the bigger my profit!

      Responder
  13. Jimmy
    Jimmy Dice:

    I whole heartedly disagree with this article unless it is a buyers market. If it’s a sellers market, you can get the same price as you would with an agent. Have an attorney ready to draw up a contract and have them be your atty at closing. The buyers can use which ever atty they want, but if I’m having to pay for the title insurance I’m using my atty of choice. I don’t need an agent telling me who the best closing atty and title company is. I can find that out relatively easy. IMO the real estate agents in our town are greedy and tell the sellers their house is worth way more than it actually is so their commission will be higher. This in turn means that a brokers house will stay on the market longer because of the greed of the agent.

    Responder

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