Pre-Approval Isn’t Commitment – It's Clarity

Hi, {{kcm_contact_name}}.

Let’s be real. You’ve probably found a few homes you like online, even if we haven’t chatted about them yet.

But here’s the thing: You can’t control when the right home shows up – but you can be ready for it.

Honestly, I’ve seen so many buyers fall in love with a home before they’re seriously looking. And they all make the same mistake. I genuinely don’t want that for you.

That’s why getting pre-approved for a mortgage early is such a smart move. It’s not a commitment to buy – just a way to get clarity.

I broke it down for clients like you here:

Pre-Approval Isn’t Commitment – It’s Clarity

Even if you’re just in the “thinking about it” phase, it’s good to know what you’re working with, so you don’t fall in love with a home you can’t afford – or miss out on the ones you can.

If you want to have a quick conversation about the basics of pre-approval or what a lender will ask you for, let’s talk about the clarity you need.

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Call #1: Hey {{kcm_contact_name}}, it’s {{kcm_sender_first_name}}. I’ve been thinking of you lately because I’ve chatted with several clients who’ve been casually browsing for homes online, but they haven’t gotten pre-approved yet – or connected with a lender or a great agent. It’s a quick step – and you don’t want to miss out on the right home because of it. I’m happy to walk you through what to expect.

Voicemail #1: Hey {{kcm_contact_name}}, it’s {{kcm_sender_first_name}}. I’ve been thinking of you lately because I’ve chatted with several clients who’ve been casually browsing for homes online, but they haven’t gotten pre-approved yet – or connected with a lender or a great agent. It’s a quick step – and you don’t want to miss out on the right home because of it. I’m happy to walk you through what to expect. Feel free to text or call me back and we can have a conversation.

Hey {{kcm_contact_name}}! You’ve been on my mind recently because I’ve talked to a lot of clients who are browsing for homes online, but they haven’t gotten pre-approved yet. It’s a quick step – and it can make all the difference when the right home pops up. Let me know if you want more info. I’m happy to fill you in on the documents a lender will ask for and send over some trusted recommendations, too. Chat soon.

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Hi, {{kcm_contact_name}}.

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I can’t stop thinking about a client who was just casually browsing for homes online – until she spotted the one.

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The catch? She hadn’t been pre-approved for a mortgage yet – and she didn’t have an agent, either. By the time she called me and we got all her documents together for the lender, the home was already under contract – and she lost it.

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That’s why I always recommend getting pre-approved, even if you’re not ready to buy yet. It puts you in a position to move quickly when the right house shows up. It’s a no-pressure way to get a handle on your numbers, so you don’t miss out.

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If you’re even thinking about looking or starting a casual search, let’s have a conversation. I have a list of great lenders I trust who are amazing to work with. Should I send that info over to you?

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Chat soon,

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Call #2: Hi {{kcm_contact_name}}, this is {{kcm_sender_first_name}}. I’ve been thinking about the pre-approval email I sent over – were you able to give it a read? Even if you’re not buying right now, getting pre-approved gives you an idea of your numbers so you’re ready if a home you love pops up. Do you have a couple of minutes to chat?

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Voicemail #2: Hey {{kcm_contact_name}}, this is {{kcm_sender_first_name}}. I’ve been thinking about the pre-approval email I sent over – were you able to give it a read? Even if you’re not buying right now, getting pre-approved gives you an idea of your numbers so you’re ready if a home you love pops up. Give me a call back when you have a couple of minutes to chat.

Hey, {{kcm_contact_name}}! Just checking to see if getting a clearer picture of your homebuying power would be helpful. I’d love to have a conversation about anything you’re unsure about.

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