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Expired Listings

Expired Listings

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Subject: Your house didn’t sell. But 70% who did this sold.

Hey {{kcm_contact_name}},

Here’s what most agents won’t tell you when your house doesn’t sell:

Over 70% of homeowners who re-list with a different agent end up closing a deal.

Stick with the same agent? That stat drops to just 50%, according to the latest data from REDX.

That means it’s probably not your house. It’s the strategy.

I’ve helped countless homeowners with expired listings overcome this – and I don’t believe in hitting re-post and hoping for better luck.

There’s power in a fresh perspective.

Here’s a blog I put together for my clients that sums it up:

Your House Didn’t Sell. Here’s What To Do Now.

If you want different results, you need a different approach – and a new partner.

Reply back or give me a call, and let’s just have a conversation. We’ll get your move back on track.

{{kcm_signature}}

«,»tips»:»

Follow up by phone with those who reply.

«}]},{«day»:»2″,»actions»:[{«type»:»Video to Record»,»instruction»:»Record and share this video on social media to show you’re the expert they need now.»,»buttonCopy»:»Get Video Script»,»resourceLink»:»https://www.mykcm.com/realtalk/scripts/its-not-your-house-its-your-strategy»,»resourceText»:»»,»tips»:»»},{«type»:»Follow-Up Calls»,»instruction»:»Make calls with these talking points to your top prospects and anyone who opened or clicked into your email.»,»buttonCopy»:»Get Call & Voicemail Notes»,»resourceLink»:»»,»resourceText»:»

Call #1: Hey [First Name]. I’m so sorry to see your house didn’t sell. And I want you to know, it’s not your job to figure out what went wrong. It’s your agent’s. And, if you’re not getting answers, it’s time for a change. Want to hear what I can do to get your house sold?

 

Voicemail #1: Hey [First Name]. I saw your house didn’t sell. And I just want to say: it’s not your job to figure out what went wrong. That was your agent’s job. I’d love to walk you through what I can do differently to get your house sold. Give me a call and let’s talk.

«,»tips»:»»}]},{«day»:4,»actions»:[{«type»:»Texts & DMs»,»instruction»:»Send this message via text or DM to those who haven’t engaged with your email yet.»,»buttonCopy»:»Get Text Script»,»resourceLink»:»»,»resourceText»:»

Hey, [First Name]. I sent you an email earlier about your house – and I want to offer a second opinion on why it didn’t sell. I’ve got a few strategies that are working right now for homes like yours. It may help to hear what I do differently for my clients. Want me to walk you through it this week?

«,»tips»:»

Include your RealTalk video.

«}]},{«day»:7,»actions»:[{«type»:»Action Email»,»instruction»:»Send this email with a strong call-to-action.»,»buttonCopy»:»Get Email Template»,»resourceLink»:»»,»resourceText»:»

Subject: Your house didn’t sell. But 70% who did this sold.

Hey {{kcm_contact_name}},

When a house doesn’t sell, most sellers fall into the same trap – they agree to just “give it a little more time.”

But time isn’t always the issue. The strategy is. And doing the same thing again isn’t going to fix the problem. It’s going to repeat it. And I know that’s not what you want.

That’s why I take a different approach. I’ve got a list of what’s working right now – specifically in your zip code. From pricing and presentation to marketing and positioning, I know what’s actually moving homes in our market.

These aren’t major changes but they are the right ones. And they can be the difference between sitting and selling.

Same house. Better strategy. Totally different results.

It’s no wonder data from REDX shows homeowners who re-list with a different agent sell in just 23 days – only half the time it takes than if they stick with the same approach.

Ready for a game plan that actually works? Reply back and let’s schedule a time to talk this week – before your window of opportunity closes.

Talk soon,

{{kcm_signature}}

«,»tips»:»

Follow up by phone with those who reply.

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Call #2: Hey [First Name]. I know you’re frustrated your house didn’t sell, but I want you to know you’re not alone. I’ve helped other homeowners in the same position re-list and sell quickly. And I’d like to share a few proven strategies I’m using in today’s market. Got a minute to talk through it?

 

Voicemail #2: Hey [First Name]. I know you’re frustrated your house didn’t sell, but I want you to know you’re not alone. I’ve helped other homeowners in the same position re-list and sell quickly. Give me a call back and we’ll just chat. No pressure – just perspective.

«,»tips»:»»}]},{«day»:10,»actions»:[{«type»:»Texts & DMs»,»instruction»:»Send this message via text or DM to those who haven’t engaged yet.»,»buttonCopy»:»Get Text Script»,»resourceLink»:»»,»resourceText»:»

I’m sure you have a lot on your plate right now as you’re trying to figure out how to sell your house. Shoot me a quick YES if you want some expert info on how to do it differently, even if you’re not ready to put it back on the market just yet.

«,»tips»:»»}]}]


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