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When Character is More Valuable than Competence




When Character is More Valuable than Competence | Keeping Current Matters

It was her 80th birthday and as Sue’s family gathered around in celebration, she announced a major decision. After years of toying with the idea, she had come to the conclusion that now – yes, now – was the proper time for her to move into a continuing care retirement community (CCRC).

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Non-Traditional “Retirement” Metros Becoming Meccas for Older Adults Who Want to Age in Place




Hiking is our shared passion

It’s probably only natural for real estate agents to assume that most boomers or retirees bent on moving to a new city to enjoy their golden years will be on the trail to Florida, Arizona, or some other state blessed with warmth and plenty of sunshine. And those states are probably the ones best situated to offer plenty of age-in-place benefits, right?

Nope.

When a boomer or senior who’s open-minded about where they wish to move and retire searches Google for the best cities to age in place or best cities to retire, they finds some spots that are a bit out of the norm, but quite intriguing nonetheless.

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Rethinking the 55+ Market




Mature Couple at ParkSomeone said to me recently, “Sixty-five is the new forty-five.” We chuckled, but the more I thought about it, the more I found myself in full agreement.

With more and more people working beyond traditional retirement age and the advances in modern medicine, the lines between middle and late adulthood are becoming a bit blurred.

What makes this relevant in the world of real estate?

As our population ages, we will see more and more organizations dedicating their marketing efforts toward the “senior” demographic. You have read previous KCM blogs about the various designations agents can earn for this specific purpose, and undoubtedly you have already seen real estate professionals in your market professing to “specialize”.

Reality check — not all seniors are the same.

Just as with using any label, we run the risk of putting people into a category when they may or may not actually belong there. This is especially true of the senior segment.

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Hoarding Homeowners Present Challenges for Agents




The KCM Crew welcomes back Nikki Buckelew as our guest contributor today.

Bungalow HomeCongratulations! You received a “come list me” call from one of your mailings and have just scheduled a new listing appointment!

The home is located in a highly sought after part of town where the property values have steadily increased and homes are selling quickly. The homeowner tells you that the home is free-and-clear and that she is moving to another state to live with her daughter. You are already thinking to yourself, “Why can’t they all be this easy?”

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Real Estate Teams Jumping onto the Seniors Real Estate Bandwagon




Expanding into the seniors real estate niche: Good business sense for teams

More and more real estate teams – both small and large – are beginning to consider the idea of expanding into the seniors real estate market. Unlike most solo-agents, teams typically have administrative support, consistent marketing campaigns, established branding, and diversity within their team members. This foundational structure can potentially provide the basis for a highly successful seniors real estate division when approached correctly.

What exactly does “correctly” look like?

Naturally, what I am about to share is a matter of opinion and certainly open to scrutiny, however, as a seniors real estate professional, coach, broker, manager, and trainer, I have seen a lot of agents over the past 20 years attempt to master the mature market (75+ segment) and have observed certain key elements that have ultimately lead to either extreme successes or failures.

So, before you hastily rush to post comments to counter any of the points I share below, remember that there are exceptions to every rule and that everyone has a different definition of success. Mine is only one, and since this happens to be my blog post, here goes.

A definition of “success” as it relates to teams serving the seniors real estate market.

Successful seniors real estate teams are those who:

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