How Agents Should Position Themselves On Facebook
According to a joint study released by Google and the National Association of Realtors, 2 of 3 people searching for a prospective real estate professional research them “extensively online prior to working with them.” That number is increasing every day, and one of the most popular places to research people online these days is where? […]
Ditch Your Scripts: The Old Way of Selling Is Dead
No longer will clients sit through the Feature-Advantage-Benefit (F-A-B) approach where you begin by telling them everything you and your company have to offer. Then you share the advantages of working with you. Finally, you explain the benefit they’d receive. This long-winded, one-way monologue will turn off even the most patient person. The selling formula […]
TEST ARTICLE
Real estate professionals often ask, “How do I justify my full commission and fight against a discount broker?” Realize that you can’t justify a price in any industry—real estate included. In fact, nothing in the world is based on price alone. Companies, products, and services are judged on value. Think of it like this: Why […]
The 10-10-20 Concept: The Ultimate Door-Knocking Strategy
The 10-10-20 concept is an effective way to turn one listing into many. It is also a great way to establish your market and demonstrate the results you get in a given geographic area. This article will help you to familiarize yourself with this concept and start using it today! Watch the 10-10-20 in Action […]
7 Reasons To Provide Quality Content To Your Buyers & Sellers
“Communication is not just about proving a point with scientific rigor. It’s also about convincing your audience and getting them to relate to the point you’re trying to make.” – Harvard Business Review The amount of information available to buyers and sellers can be overwhelming. If you’ve been wondering how to stand out from the […]
How To Get The Right Price… The First Time
Pricing a property is one of the biggest challenges real estate professionals face. Sellers often want to price their home higher than recommended, and many agents go along with the idea to keep their clients happy. But if you really want to do right by your clients and sell their homes quickly, you need to […]
What Happens When Real Estate Is Not Local?
As a real estate professional, you certainly know that real estate is local, and in many cases hyper-local. However, today’s clients, whether they are buyers or sellers, are getting real estate information from highly-respected national sources, such as Bloomberg Radio, CNBC, and the Wall Street Journal almost every day. As a result, your clients’ perspective […]
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